For this project, I was tasked with making a Brand Campaign that either a coffee shop, an ice cream shop, or a burger joint. I chose to do an ice cream shop. My theme for the ice cream shop is based around it's main seller point, animal-shaped ice cream. Therefore, I named it Claws & Paws Creamery.
Claws & Paws Creamery is an ice cream shop located in Round Rock, Texas that is devoted to giving kids a great experience in using their imagination creativity with animal-shaped ice cream. The kids get to pick any animal that they want on an ice cream cone or cup and we do our best to create that animal. We also sell ice cream sandwiches that can be turned into bears, bunnies, etc. and taiyaki ice cream for the kids who would want a fish. All of the ingredients are organic and are either local or are imported organic ingredients. We have a little station in the shop that has markers, crayons, and small pieces of paper for kids to draw their favorite animals and to let their imagination and creativity run wild. Once they are done with their drawings, they can give it to one of the employees and have their art displayed on a grid wall with many other kids’ drawings.
We donate half of our earnings that we get to different adoption centers and also to help homeless children. We also accept donations to help them as well.
We donate half of our earnings that we get to different adoption centers and also to help homeless children. We also accept donations to help them as well.
P.S., we also have ice cream for the fur babies that come in!
DESIGN PROCESS/BRAND STRATEGY
MOODBOARD
SKETCHES
LOGO ROUGHS
LOGOS
Through focus group questions that I asked a few different people, I concluded that the logo with the bear with the ice cream on it's head was the most popular and the best pick for the brand.
COLOR PALETTE
TYPOGRAPHY
VISUALS
PATTERNS
IDENTITY PACKAGE
COLLATORAL
STYLE GUIDE & PROCESS BOOK
SPARK VIDEO
